If you write and submit articles to websites or ezines on any kind of regular basis then you may already use one of the many submission tools that are available. These article submitters take the drudgery out of manual submission, but they come with an additional price over their sales tag in the form of duplicate content penalties!
Freely distributable articles can be a great way to get inbound links strewn across the web, but when you have those links embedded in the same content then the effectiveness of your articles diminishes.
The effect of having the same article distributed across a number of websites is that they may well be treated as duplicate content by search engines. This means you won’t necessarily get the maximum amount of benefit from any links that are embedded.
Could this hurt your websites ranking? If websites that republish your article are pushed into the supplemental results then most likely YES!
This is one of the biggest flaws with current article submission software. More sophisticated submitters such as Artemis Pro overcome this shortcoming by submitting a different version of the same base article to each article directory or list.
How does it do this?
Unlike some other applications that swap words for synonyms, which can result in articles that don’t read quite right, Artemis Pro works on a paragraph level.
If you structure your articles appropriately then a typical article of 6 paragraphs, tweaked a few times, can result in over 1,000 different articles that will read well because entire paragraphs remain intact. This, of course, means there’s some extra work added into the article writing and submission concept, but the potential benefits are well worth it.
Artemis Pro also automates the submission process so that articles are only submitted to relevant ezines and directories. This feature alone makes your submissions much more likely to be accepted than taking a shotgun approach that most other software uses.
This is another tool that I’m currently trialling. The concept seems sound. I’ll let you know how I get on.
