I’ve read suggestions from many Internet marketers that the best way to make money as someone selling their own products or as an affiliate is through a mailing list. That said, it doesn’t mean that you can’t make any money without a list. It just means you have to take a different approach.
The benefit of having a list is that you have the opportunity to build a relationship with a subscriber and perhaps even an existing customer. By opting into your list, they’re literally giving you permission to send them emails and who is to say those emails can’t sometimes ask for money in exchange for goods and services?
The process is simple, you send subscribers interesting and useful newsletters to read and occasionally recommend a product you think the reader will find beneficial. Rather than report your email as spam, your reader might just snatch your affiliate link right out of your hand and run towards the checkout with their credit card in their hand.
Make no mistake, an established mailing list can prove to be a very valuable resource. They aren’t bottomless wells of gold, though. They need nurturing and they can take time to build. Send too few emails and they might forget who you are. Send too many and you’ll just drive them away. That all seems like hard work. Maybe even the kind of work that holds no interest for you. After all, not everyone wants to build a relationship with their prospects through direct email.
Fortunately, there are other ways of making lots of money as an affiliate; ways that don’t have to involve mailing lists.
Some people say that the period around Christmas tends to be slow for sales. Christmas a slow period for sales? The same time of year when the stores are packed with crazy shoppers hunting for the perfect gifts? People aren’t just crafting gifts from junk they find in their garages, they’re spending money!
Personally, over the past 2-weeks or so I’ve made over $600 in affiliate commissions alone and no lists of any kind were involved.
“How?” You might be wondering.
The exact methods I use don’t really matter. Most will be using methods you’re already familiar with or can read about on numerous websites and ebooks. The biggest influencing factor I’ve found to affect my affiliate income is the audience I target with my promotional efforts. Rather than trying to convert people into buyers, I like to target buyers who have already made that decision to purchase and are on the way to complete the transaction.
Think about that for a second. Instead of trying to make a buyer out of someone who may or may not want the product you’re promoting, why not find the people who are already wanting to buy the product you’re promoting and then help bring the product closer to them?
Here’s a digram showing you the concept of how to position yourself for really easy affiliate income,
It’s that simple.
There’s no need to build massive lists and try to convince them to spend money. If you’re better with search engines than you are with lists then this is a great way to make money. Your target audience have already got their minds set to shopping mode. All you need to do is guide them through your affiliate link on their way to make their purchase.
If you’re still wondering how to do this, let me give you just one example of how to position yourself in between the buyer and the product.
A lot of people who are on the cusp of buying a product will use the a search engine to carry out research and often they’ll just search for the product name. This is just one opportunity for you to position yourself in front of the buyer, by presenting something in those search results that will attract their attention. It could be a review of the product or it could be some information revealing a problem with the product, but then offering a solution to that problem.
Just use your creativity, put yourself in the shoes of the buyer and ask yourself what you’d be looking for. Then promote your information so that it gets in front of the buyer using SEO, Pay Per Click, article marketing, etc. and that’s all there is to it.
Useful Tools
There are numerous tools that can help you as an affiliate and here is a shameless plug for one that’s helped me a lot; it’s my very own Affiliate Link Tracker; an affiliate link cloaker and tracker all-in-one that I developed after trying and deleting others on the market.
As well as the easy link management element, the tracking features are just as important in helping to improve promotional efforts and reducing costs on dead-end channels.
Some merchants provide more statistics than others. It’s important that you have some mechanism of tracking not only so you can determine which of your promotional campaigns are attracting clicks, but also to ensure the data provided by merchants is accurate. Without any form of measurement of your own, you’re left to rely on what they report and they may not necessarily always get it right.
Affiliate Link Tracker makes it easy for you to stay in control.
