Internet Business Blog

One simple reason…  It works!

One of my websites offers an information product using the 7 Dollars script and anyone can promote it without needing to sign up to anything.  All they need to do is to append their PayPal email onto a special version of the website URL and then they receive the proceeds of any sales from their referrals.

One particular affiliate decided it would be a good idea to spam a large number of people with his affiliate link. Judging by my website stats, if only a single-digit percentage of people actually followed his affiliate link then at least tens of thousands of people would have received his spam email.

Of course, this kind of action goes hand in hand with being reported to blacklist controllers such as SpamCop and eventually my host came knocking on my door asking me to deactivate the affiliate’s link.  This, I duely did.  Anyone following his link was then greeted with a message informing them of the situation, but also giving them an unaffiliated link to the products sales page just in case they were interested in it.

This resulted in a number of sales of which the proceeds went into my pocket instead of the (spamming) affiliate!

As his emails had been reported, I got to read a copy and was surprised that anyone would actually click through and buy, but they did.

So, there you have it.  Spam pays.  Period.

Private Label Rights material can be a great way of getting content and products that you can call and sell as your own. It can also be a great way to spend good money on a load of rubbish.

As I see it, there are two main problems with most PLR material I come across:

1. The quality of the written content is poor. A lot of what’s produced is from the hands of cheap labour and this usually means it’s sourced from countries where English is not the primary language. It is possible to have a board vocabulary and a good grasp of English grammar, but often you need to be able to think in a westernised way before you can write content that reads like westernised content.
2. It’s already been distributed across the Internet so you can forget about it being original content in the eyes of search engines. It also means that it’s usually no good for submitting to article directories because someone else will have already beaten you to it.

Both of these problems result in the need for a further investment of either time or money or even both as rewriting the content to some degree is required before it can be used to benefit you.

Why do these issues exist?

As happens with many maturing markets, as demand increases for PLR products, the number of suppliers also increases. As the number of suppliers increase, people start thinking a step higher in the food chain, moving away from the end consumer and towards supplying the suppliers instead.

For the end user, this means instead of getting material that’s been produced by their supplier and supplied to a limited number of people, they’re getting material that’s being offered by any number of suppliers to even more end users. Therefore, the chances of someone else already using the same content increases greatly because instead of having one supplier selling 100 copies of an article pack you might have several suppliers each selling 100 copies of the same article pack.

If you’re publishing the same content as hundreds of other people, whether or not you believe in duplicate content penalties will be irrelevant because you’ll still be competing for all the same keywords as the other publishers.

For these reasons, I don’t believe you should consider the majority of PLR material on offer today as ready-to-use.

What do you think of using PLR? Do you use it yourself? Are you happy with the quality of the written content?

Stu’s posted 11 reasons why my blog might suck. I don’t think most apply (I’ll await his review of my blog before responding to the rest), but here’s my response to those that might.

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My brief experiment into building a non-Internet marketing list for profit has come to a relatively clean point after running a 2-month Google AdWords campaign as the primary source of traffic.

The target market was a traditionally off-line, real world industry that consists of UK home business and shop owners alike. From the offset, I knew it was going to be a challenge to convince such an audience to spend their money on information-based products, but it was something I wanted to experience for myself.

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As with virtually any subscription scheme, an active opt-in list will be subject to a natural turnover of subscribers. Freebie seekers will have gotten what they wanted, those who were captured by a net cast wide might find their interest start to drop off once the flow of goodies stops and then there’s the rest.

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