My brief experiment into building a non-Internet marketing list for profit has come to a relatively clean point after running a 2-month Google AdWords campaign as the primary source of traffic.
The target market was a traditionally off-line, real world industry that consists of UK home business and shop owners alike. From the offset, I knew it was going to be a challenge to convince such an audience to spend their money on information-based products, but it was something I wanted to experience for myself.
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I’m currently trying to build a list of newsletter subscribers in a non-Internet marketing niche, primarily through the use of a Google AdWords campaign offering a free info-product. If my ad-writing is on target, the free product should be just what qualified searchers are looking for and once on the list, each opt-in subscriber will receive a series of emails with useful advice and my promotions.
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There have been many articles and books written on the subject of powerful marketing words or words that help to increase the chance of a sale, but can individual words really harness any influence on their own?
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Do you really know what you’re writing when you publish content onto the web?
Hopefully, the answer to that question is a firm “Yes!”
However, does your audience understand you? Do you write in coporate speak or do you connect with each and every individual reader?
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