If you’re going to be running high profile advertising campaigns on a Windows-based system then you must ensure you’ve got something in place to watch out for the unexpected.
Whilst walking through Liverpool city centre, I spied one of the new digital advertising banners doing a great job of promoting Windows’ reliability by displaying the infamous Blue Screen of Death. This banner happens to be located on one of the busiest shopping streets in the city and regularly sees thousands of people walking by.
Domain name prospecting can be a very lucrative source of income. Every day, domain names are traded for thousands of dollars. Considering the cost of registering a domain name can start from as little as under $10, it’s not surprising why people can see great opportunities.
I’ve registered hundreds of domain names over the years, but my experience in trading domains is limited. A lot of the domains I’ve registered were destined to be partnered with an idea, but most were to become virtual real estate/advertising platforms. I’ve sold a number of domains, some with and some without websites attached. More recently, I sold a domain name without a website for a 4-figure sum, which I think is an excellent return on the $18 it cost to register it for two years.
Done badly, domain prospecting can land you in hot water and make you the recipient of a letter from a lawyer. Done well, you can quite easily make a nice return on a speculative investment, turning a pizza meal into a mortgage payment or more.
So just how do you find a winning name that you will be able to register and sell without ruffling anyone’s legal feathers? Well, I’m not an expert on the subject, but one thing for sure is to steer well clear of other people’s registered trademarks unless you want to risk legal action.
What I’m going to show you is a tool that I use to find all of my domain names. As well as making it very easy to come up with great domain names, it also tells you whether or not a domain name is available to be registered or who it’s already registered to.
The following has nothing to do with the domain I sold, but here is an example of me searching for a domain name based upon three distinct keywords; London, Olympics, 2012.
The tool I use in this video is Domain Name Pro and it’s the best piece of software I’ve come across for checking domain names even though I probably use less than half of its functionality.
Once you’ve registered your domain name, you need to let potential buyers know it’s up for sale. That’s where the likes of Sedo come in useful. Not only do they have a very active marketplace where you can list your domain and take you through the entire selling process, but they also allow you to display a sponsored parking page and offer you a share of any ad clicks.
If you’ve got any spare domains that aren’t being used for anything else, you could do worse than parking them with Sedo, collecting a share of any click-throughs and potentially finding a buyer for them just like I did.
As part of my new interest in the stock market, last week, I bought a share in Google at just under the $700 mark. With hindsight, the stock would have been an excellent purchase back when it first went public in 2004 at sub-$100 or even just a few months ago like another blogger whose 5 shares bought at $2399.80 are now worth in the region of $3465. That’s a 44% return in just 7 months, if that stock was sold now.
Some say that due to Google’s current position in the market as the USA’s most popular search engine, there’s not much hope for future growth or a return on any investment, but considering their stock was priced at sub-$500 at the beginning of 2007 means they’ve increased in value by 40% in the last 11 months alone so I’d say there was still plenty of potential left.
Now, Google don’t pay out any dividends so the only way for me to make any money with the stock is to sell my share. I guess time will tell whether I get a return back on my investment.
Email spam is quite a popular topic at the moment. Not only are there a few mentions in my feed reader, but just this week I decided to route all of email for my main client hosting server through a dedicated email filtering appliance which is basically a dedicated mail server kitted out with a Bayesian filter. It’s quite an advanced piece kit which is not only very accurate when it comes to identifying true spam, but also has a nice user interface to allow easy access to the quarantine and white/black lists.
As well as more accurate email filtering, it means that the web server doesn’t have to process the thousands of emails it would otherwise have to every day and can get on with serving websites. So for my web hosting clients, it’s a big plus. For me, it’s a little extra cost, but the web server is more stable and there are more resources available.
Personal Spam
Moving on to spam that I receive personally, well, I don’t really get any or at least hardly any ever gets through to me and I personally use dozens of different email addresses. I can’t even remember the last time I saw an email flagged as spam in my copy of Mailwasher Pro – a truly excellent piece of software which I use to monitor all of my active email addresses.
How’s this possible? I used to get spam, like most people do, but then I spent a lot of time researching the subject and coming up with practical ways in which to avoid it. The key to avoiding spam is prevention. Keep your email addresses as secret as possible by using CAPTCHA’d contact forms and if you really have to show an email address then take some measures to prevent it from being harvested.
After advising friends and family on how to avoid spam and them seeing a drastic reduction in the amount of spam they got, I decided to put down what I’d found into a guide…
How to Avoid Spam
How to Avoid Spam is a 40+ page PDF ebook on the topic of spam; what it is, why you get it, how to spot it and importantly how to avoid it. It also comes with an email encoder desktop application to make your email safer to publish online.
The ebook bundle is just $7 and you can promote it to others and claim 100% of each sale. The email encoder application displays a brandable link back to the sales page so you can give that away to people to use for free. If they should click on the link and make a purchase you’ll receive the proceeds of the sale!
How to Avoid Spam Contents
Here’s the table of contents from the ebook:
Code:
Introduction 5
Chapter 1: Spam - What is it? 6
Chapter 2: How Spammers Get Your Email Address 8
Harvesters 8
Good Spam 8
Not Hiding Your Email Address Properly 9
Reporting spam 10
Chapter 3: Email harvesting techniques 11
Dictionary or Brute Force 11
Web harvesting 11
Usenet newsgroup harvesting 12
Email lists 13
Web browser leaks 13
Chapter 4: Once They Have Your Email Address 14
How to beat spammers 14
Why you shouldn't open or even preview suspected email 14
Chapter 5: Prevention - Tactics to Avoid Being Spammed 16
Don't publish your email address in plain text 16
Encode your mailto link with JavaScript 16
Encode your mailto link with Character Entity encoding 17
Display your email address as an image 18
Display your email address as a flash animation 18
Display your email address so only a human reader will understand 18
Use a server-based contact form. 18
Be careful with who you give your email address to 23
Use a free email account if you absolutely must provide a real email address 23
Use email forwarding (redirection) 24
Domain registration details 25
Screen Your Email 26
Educate Your Friends and Colleagues 26
Challenge-Response 26
Chapter 6: Cure - How to Rescue An Email Address From Spam Hell 29
Server-based spam filtering 30
PC-based spam filtering 30
Bayesian filtering 32
Using a Desktop Based Email Filter 34
What's The Best Type of Filtering? 34
Chapter 7: Why Do Spammers Spam? 36
Scams 36
Chapter 8: Don't Get Classed As a Spammer 39
Final words 40
Appendix A – Anti-Spam Resources 41
Anti-Spam Information 41
Internet Tools 41
PC-based Spam Filtering Applications 42
Server-based Spam Filtering 42
Bayesian Filtering 42
Challenge-Response Systems 42
Encoders 43
Obfuscation 43
Contact Forms 43
Spam Statistics 43
Email Harvester Poison 43
Email Clients 43
Glossary 45
Get your copy of How to Avoid Spam today and get ready to say goodbye to spam!
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