Comments on: Do Long Sales Letters Work… For Technical Products?

By: How to market technical content? | Digital Download Stampede.com

How to market technical content? | Digital Download Stampede.com — Thu, 16 Feb 2012 00:01:07 +0000

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By: Stu

Stu — Mon, 23 Jul 2007 04:12:34 +0000

touche Will

By: Will

Will — Wed, 18 Jul 2007 23:42:21 +0000

Not sure I’d agree it’s that stimulating, Stu

By: Stu

Stu — Wed, 18 Jul 2007 03:50:36 +0000

I think the whole sales letter, from a technical/web-savvy consumers perspective is just a big, long, wank.

Am I not the only person who just hits the back button when I come across a “boilerplate” sales letter?

By: Will

Will — Mon, 16 Jul 2007 17:26:41 +0000

But does this format really work for this type of product? If so, why don’t other successful software companies use it?

When I visit the Adobe website to look at the latest Dreamweaver package everything is presented in an easily usable format and I can quickly find the information I want.

What the website in the blog post above needs, in my opinion, is a more traditional format website for people like me.

By: TextAdSearch

TextAdSearch — Mon, 16 Jul 2007 11:20:33 +0000

I think the main idea of the long sales letter is to hypnotize into wanting to buy the product. It seems that many people just assume this is what you have to do to sell so copy them.

If you scroll towards the end of the letter they almost always have a reminder list of the products benefits.