Have you or anyone you know of ever approached an advertiser who’s advertising on your website via a brokerage such as Text Link Ads with the intention of cutting out the middle man for a bigger cut of the advertising fee?
Is there anything in the TLA publishers’ terms and conditions that would prevent a publisher from approaching an advertiser directly and perhaps even undercutting TLA? I couldn’t see anything directly, but there is a bit about exclusivity “relative to placing static HTML links designed to drive traffic and increase popularity”.
I guess this means you can’t run your own Openads service on the same website as you’re publishing TLA ads.
Personally, I feel the benefits that a brokerage service provides (i.e. a marketplace with advertisers who do the legwork to come find you) would outweigh the additional income you might make in the short term because as advertisers turnover you’d be responsible for getting replacements signed up.
Technorati Tags: Text Link Ads, TLA, website advertising
I guess sometimes it is better to let the experts do the job. In this way, we can just concentrate on the blog instead of worrying about getting advertisers to come into the picture.