I didn’t actually make any edits to the copy on the landing page. That, and tweaking the ad copy, is something I’d probably do if I continued the campaign.

For the time being, I’m not going to continue the campaign until I review the newsletters and find more products and services to promote.

The problem with targeting a niche that doesn’t yet embrace the Internet and informational products in a big way is that it’s not as easy to find things to promote.

37% is bloody good! I’ll have to head on over to your blog for a nosey

I was wondering when you’d post up the results of your experiment
Where do you get the £3 cost per sign up from though? £99 ad spend, 62 sign ups = £1.60 per subscriber. If you want to be more accurate, it’s 52 maintained signups so £1.90 per subscriber, which gives you a loss of around £1.25 per lead.

Will you continue running the campaign at £0.37 p/c?

Also, how much split testing of the landing page did you do? Conversions at 16% isn’t bad, but on the page I’m blogging about (see link above) I’ve just broken the 37% barrier, so higher rates certainly are possible (I hope to reach 50% eventually!).

Thanks for posting it up, I’ve been planning on using AdWords in the near future. This will make great reference material.