As with virtually any subscription scheme, an active opt-in list will be subject to a natural turnover of subscribers. Freebie seekers will have gotten what they wanted, those who were captured by a net cast wide might find their interest start to drop off once the flow of goodies stops and then there’s the rest.
Although I still consider myself fairly new to the whole concept of list building, I’m not quite so sensitive as I was when I started. Even though the number of unsubscribers was relatively small compared to those remaining in my lists each one still cast a shadow of doubt in mind.
What am I doing wrong?
The funny thing is that I’m quite happy to lose potential customers who are more trouble than they’re worth, but losing mailing list subscribers seemed altogether a different kind of rejection.
Now, thanks to the feedback from unsubscribers, I’m more appreciative of the fact that even in the world of email marketing, you can’t please everyone. I tend to be a more forgiving subscriber as I tolerate a degree of list abuse as I take an interest in seeing lists being run. Some of my recent (un)subscribers obviously aren’t similarly inclined…
Why did I get this email?
Erm, because you opted into the list…
to many emails. Since I have joined I have had to many emails from you.
Okay, but you’re the only one so far and it’s only been 4 emails which I’d hoped would have been useful.
Got what I wanted, thanks
Okay, that’s fair enough.
The encouraging thing is that the majority of opt-ins remain as subscribers. Of couse, the hard part now is to nurture the lists and to keep them worthwhile for everyone concerned.
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