Someone recently blogged about the poor quality of some of the email newsletter they receive from Internet marketers. In fact, I’m sure there have actually been many people who have blogged about such a thing in recent times. With the ever-increasing number of info-products proclaiming “The Money Is In The List“, it’s not surprising that there’s a corresponding growth in the number of poorly operated mailing lists.
However, let’s not stay in a negative mindset because I want to tell you about the most informative newsletter I’m subscribed to; it’s actually a list that I’ve subscribed to for over a year and a half. In that time, I’ve not been bombarded with promotions for other people’s products, I’ve not even been emailed on a regular basis, but when those emails do arrive I read them because they are genuinely very useful.
The author is an expert in his field and I’ve used many of the techniques he teaches to great success, not only for my own projects, but also as a paid consultant for other people’s.
The author’s name is Perry Marshall and his field of expertise is Google AdWords. Unlike most, Perry’s emails are not only useful, but also refreshingly hype free.
I’ve just received and read his latest newsletter entitled, Why Google Is Opaque, which comments on the recent Google Slap phenomenon.
If you’ve any interest in Google AdWords, I’d recommend you sign up for his free 5-day course, 5 Days to Success with Google AdWords.
Technorati Tags: Perry Marshall, Google AdWords, Google Slap
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