Personalised Emails Are So Impersonal

July 24th, 2006

If there’s one thing that makes a newsletter stand out in my inbox it’s seeing my name in the subject.

Of all the emails I receive, it’s only the ones from Internet marketers that try to personalise in such a way.

I can understand why list owners would want to do this, in order to increase the likelihood of their emails being read, but when they’re writing to other Internet marketers is it still an effective technique to use?

Do personalised emails with your name in the subject line get past your psychological defences?

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2 Responses to “Personalised Emails Are So Impersonal”

  1. Auto responders trying to sell something every day may work only on the newbies, but after a few days we all become skeptical of the product or service the autoresponder is trying to sell .. and we very well know that the ‘personalized ‘ letter is not at all personal and one can not even reply to it.

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