If there’s one thing that makes a newsletter stand out in my inbox it’s seeing my name in the subject.
Of all the emails I receive, it’s only the ones from Internet marketers that try to personalise in such a way.
I can understand why list owners would want to do this, in order to increase the likelihood of their emails being read, but when they’re writing to other Internet marketers is it still an effective technique to use?
Do personalised emails with your name in the subject line get past your psychological defences?
Technorati Tags: Email marketing, Newsletters, SPAM
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