Do you really know what you’re writing when you publish content onto the web?
Hopefully, the answer to that question is a firm “Yes!”
However, does your audience understand you? Do you write in coporate speak or do you connect with each and every individual reader?
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If you use pay per click (PPC) advertising as part of your Internet marketing efforts then you’re probably already aware of the importance of effective landing pages.
Landing pages are those pages that your website visitors are delivered to after clicking on one of your PPC adverts.
Depending on who you speak to, you only have anything from 10 to 30 seconds in which to grab and keep your visitor’s attention. Unless you’ve money to burn you should be continually testing and tweaking your landing pages as well as your PPC ads in order to have the best conversion rates, whether they be conversions into sales or newsletter signups.
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This really is a big list! It’ll take a while for you to try out this lot, but they all claim to help you in your quest to optimise your website and improve your search engine rankings.
