That’s not meant to be a compliment, it’s a fact!
Allow me to explain…
If you’re familiar with any of his products, such as the Source Code Blow Out series and Source Code Gold Mine, then you’ll already know that these are collections of resalable products. Each of these products comes equipped with it’s very own sales page ‘rigged to explode your profits!’ or something to that effect.
If you pay close attention to each of those cleverly crafted sales letters you’ll notice a common theme in that they all (at least, the ones I’ve seen) feature the phrase ‘Internet marketing’ (usually underlined). Well, if you position your mouse cursor over those words you’ll find that they actually link back to Jeremy’s own website. Crafty indeed!
These latest sales letters links are hard-coded to be a dark blue colour whereas with previous versions, the ‘Internet marketing’ anchor text would change to a purple colour if you’d visited JeremyBurns.com and so stick out like a purple thumb. Subtle, but it’s an improvement.
Samples from two sales letters of the Source Code Gold Mine batch:
Each letter features a crafted line about Internet marketing!
I’m not saying there’s anything untoward about the practice of embedding links back to your own website in the products you sell to your customers. I’d even say it was standard practice. However, when you’re one of those who are hastily customising these products and their sales letters (so that there’s nothing to suggest that the product wasn’t loving crafted from your own fair hands) to get them to market as quickly as possible, there’s a good chance that you’ll miss this at least this one particular link!
And then there’s the one in faint text at the bottom of the sales letter… 
In order to get a glimpse of just how many people leave those ‘Internet marketing’ links in their sales letters I’m going to run two separate backlink reports across Google.com, Yahoo.com and MSN.com using a couple of my favourite SEO tools; SEO Elite and Web CEO. This might take a while…
Update
SEO Elite tells me www.jeremyburns.com has almost 250 unique backlinks with over 90% of those backlinks having anchor text of ‘internet’ and ‘marketing’.
Web CEO reports that there are around 350 unique backlinks with approximately 85% of them having anchor text of ‘internet marketing’.
There will actually be many more of these backlinks since there will be a number of pages yet to show in the search engine databases because they’re yet to be indexed, a number that have been removed from the search results and those that weren’t detected because they ranked too low.
Judging by the actual content from those pages linking back, I’d say the technique of embedding residual links works well for building up backlinks to a website.
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