On Saturday 28th January 2006, I received an email from Mike Filsaime that said amongst other things,
“I registered the domain 18 months ago this week.”
He was of course referring to ButterflyMarketing.com.
Mike continues in his email,
“I want to let you know that this was not an idea that came to my head and rushed to market.”
Well, I thought I’d just step back in time and take a look at just what the website looked like back around the time it was born. Thanks to the magic of the Internet Archive, this is possible.
Using the Internet Archive’s archive of ButterflyMarketing.com, I was surprised to see that there was activity on the domain further back than 18 months. Checking the current WHOIS records, it seems Mike first registered the domain back on 31st August 2004.
Looking at the Archive’s snapshot created just after 31st August 2004, I was expecting to see a holding page for the current offering. I was surprised to actually find a sales page for a Butterfly Marketing Report and Plug-N-Play Membership Site for just $297.
It’s quite interesting to note the differences between the that version of the salesletter and the current one e.g.
- the report has now become a manuscript,
- the Plug-N-Play membership site script’s value has increased an order of magnitude from $497 to $4997
- one of the headlines has changed from “Man Makes $200,000 Per Year Running The One Of The Largest Volume Car Dealerships In The World” to “General Manager Made Over $180,000 Per Year Running One Of The Largest Volume Car Dealerships In The World“
Definitely, a excellent chance to see how one of the biggest names in Internet Marketing turned $297 into $997.
And please, only adults should visit the 21st July 2002 version of ButterflyMarketing.com…
If you subscribe to any one of the more popular Internet marketing newsletters then no doubt you’ve heard about it already. If, like many people, you subscribe to more than one newsletter then you’ve probably had a few of these emails flapping through your inbox already
Mike Filsaime’s Butterfly Marketing course; it’s diffifult to ignore and with pricing at USD$997 and it’s probably out of the reach of the majority of hobby Internet marketers (even Mike himself suggests you only buy if “you have $997 in your budget or spending it doesn’t puts you in any kind of a hole”).
However, if you’re determined to be one of the few (well, 1,500 in the first run) who buy this course then it’s worth realising that you can actually get a lot more with your money than just the course.
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That’s not meant to be a compliment, it’s a fact!
Allow me to explain…
If you’re familiar with any of his products, such as the Source Code Blow Out series and Source Code Gold Mine, then you’ll already know that these are collections of resalable products. Each of these products comes equipped with it’s very own sales page ‘rigged to explode your profits!’ or something to that effect.
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Ad Word Analyzer version 3 has just been released as a free upgrade for existing users or is just $77 for new users.
As one of the first desktop applications of it’s kind, Ad Word Analyzer has been helping Internet marketers all over the world carry out profitable keyword research for what seems like an age. When I first started out on the IM scene, it was a very popular tool and rightly so. Nothing else had the same level of automation and nothing else could save you as much time when it came to scouring through Google or Overture.
New features include:
- CPC (cost per click) data
- The estimated amount of clicks
- Advanced 8-option filtering system
- Ability to create your own custom filters
- Ability to save full Ad Word Analyzer reports
Definitely worth considering if keyword research is important to your business.